Lavazza Wholesale Distribution: A Guide for Importers and Retailers

Thinking about selling Lavazza coffee? This guide explains Lavazza wholesale distribution, key benefits, and how importers or retailers can partner with this global Italian brand.

Lavazza is one of the most iconic coffee brands in the world — known for its rich Italian heritage, high-quality espresso blends, and strong global presence. For importers, distributors, and retailers seeking to partner with a well-established brand, Lavazza presents a compelling opportunity. But how exactly does wholesale distribution work with a giant like Lavazza? And what should you consider before getting started?
In this guide, we’ll break down the essentials for importing or reselling Lavazza coffee, including distribution models, product ranges, and key considerations.

Why Choose Lavazza for Wholesale?

Lavazza has built its reputation on premium blends, consistent quality, and brand recognition in over 140 countries. It’s a name that customers already know and trust — making it a valuable asset for retailers and foodservice operators alike.

Key Benefits for Importers & Retailers:

Wide product range: Beans, ground, capsules, and RTD drinks
Strong brand appeal: Trusted by hotels, cafés, and premium retailers
Global logistics infrastructure: Efficient distribution across regions
Marketing and POS materials: Support for retail environments

Lavazza products: All capsule flavors

Distribution Models: How Lavazza Works Globally

Lavazza typically works with exclusive or semi-exclusive regional distributors. Depending on the country, you may either:

Partner with a master distributor who imports and resells to regional buyers
Become a sub-distributor under a national importer
Work directly with Lavazza (rare, usually reserved for high-volume accounts)

If you're an importer looking to introduce Lavazza to a new market, you’ll likely need to submit a distribution proposal showing your sales network, logistics capacity, and retail reach.

Available Product Lines for Distribution

Lavazza has several product categories tailored to different markets:

Retail (CPG): Ground coffee, beans, and capsules for supermarkets
Foodservice (HoReCa): Espresso blends, accessories, and barista tools
Office and vending: Coffee systems and pods
Ready-to-drink (RTD): Cold brew, iced coffee, and milk-based drinks (varies by region)

Many distributors choose a niche segment (e.g., only retail or only HoReCa) based on their audience and capabilities.

Pricing and MOQ: What to Expect

As a premium brand, Lavazza has standardized pricing structures and typically enforces minimum order quantities. These may vary by country or distributor status, but expect:

Competitive wholesale pricing, with limited margin flexibility
Tiered volume discounts for larger orders
Structured onboarding and approval processes

Who Is Lavazza Best For?

Lavazza is a strong fit for:

Retailers in premium supermarkets or gourmet shops
Cafés and restaurants looking for trusted espresso brands
Distributors with food & beverage portfolios targeting high-income demographics

If your customers value Italian quality and brand familiarity, Lavazza may be the right addition to your lineup.

Alternative Brands to Consider

If Lavazza’s pricing or exclusivity requirements aren’t ideal, consider:

Illy – Another Italian premium coffee brand
Mr. Viet – A bold Vietnamese coffee brand with retail-ready SKUs and global shipping
Nescafé – A mainstream option with mass appeal and competitive pricing

Want more alternatives? Check out: The Best Alternatives to Nguyen Coffee Supply