Start with the coffee format and how your customer will prepare it. Green beans for roasting, finished roasted coffee, soluble coffee and mixes are different buying briefs.
For a Vietnamese retail range, MR.VIET catalogue examples include 250 g whole-bean or ground packs; drip boxes of 10 bags of 10 g; Coconut Coffee in 15- or 30-pouch boxes; and Salted Coffee in 15-pouch boxes.
Shortlist the actual product and pack version. For a mix, obtain its full formulation and label rather than applying the review for plain coffee. The
coffee classification guide explains why the product description matters.