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How to Import Coffee from Vietnam: A Complete Guide for Importers
A step-by-step guide for importers looking to buy coffee from Vietnam. Learn how to choose the right product, find a supplier, navigate logistics, and comply with import rules.
Vietnam is the world’s second-largest coffee exporter — and the #1 global supplier of Robusta beans. For importers and distributors, Vietnam offers a rich variety of retail-ready coffee products, attractive pricing, and a rapidly developing coffee culture. Whether you're looking to expand your product line with Vietnamese coffee or build an exclusive distribution deal, this guide will walk you through everything you need to know.
Why Import Coffee from Vietnam?
Before diving into logistics, it’s worth understanding why Vietnam is becoming a key destination for coffee buyers:
- Diverse offerings: Robusta, Arabica, specialty blends, ground coffee, instant coffee, and 3-in-1 mixes
- Competitive pricing: Lower cost of raw materials and labor compared to Latin American or African producers
- Strong export infrastructure: Decades of B2B experience in global logistics
- Retail-ready brands: Growing number of consumer brands tailored for international markets
1. Define the Product Format
Are you looking for:
- Green beans (raw coffee for roasting)?
- Retail-ready packaged products (ground coffee, instant, drip bags, RTD)?
- Private label options under your own brand?
- Your import process and supplier choice will depend on the format and target market.
2. Find a Reputable Vietnamese Supplier
Vet potential suppliers by checking:
- Certifications (FDA, ISO, HACCP, Organic, Fair Trade, Halal, etc.)
- Experience exporting to your region
- Product samples and consistency
- Willingness to customize packaging or blend profiles
3. Understand Import Regulations in Your Country
Each country has its own requirements for importing coffee. Make sure to check:
- Customs duties and taxes
- Labeling requirements (language, nutritional info, allergen declarations)
- Food safety documentation
- Whether the product requires registration or pre-approval
- Consult with a customs broker or import specialist if you’re unsure.
4. Request Samples and Negotiate Terms
Before placing a bulk order:
- Ask for samples of all product variations
- Request pricing based on volume tiers
- Clarify MOQs, lead times, and Incoterms (FOB, CIF, etc.)
- Align on payment terms (50/50, LC, etc.)
- Look for transparency and responsiveness — these are good signs of a reliable long-term partner.
5. Arrange Logistics
Depending on your order size, choose between:
- Sea freight – Best for large shipments, more economical but slower
- Air freight – More expensive but faster for small urgent orders
- Courier/Express – Viable for samples or very small B2B orders
6. Plan for Marketing and Distribution
Once your product arrives, be ready to:
- Educate customers on Vietnamese coffee culture
- Use supplier media kits or request co-branded assets
- Plan launch campaigns or tastings
- Understand local price positioning vs. competitors like Lavazza, Illy, or Trung Nguyen
Final Tips for Successful Coffee Importing
- Build a long-term relationship with your supplier
- Focus on differentiation — flavor, origin story, packaging
- Stay compliant with local import and food safety rules
- Start small and scale as you learn what works in your market
Start Importing With Confidence
If you’re looking for a retail-ready Vietnamese coffee brand with bold design, variety of SKUs, and proven export success — check out Mr. Viet. From instant coffee to drip bags, we offer flexible wholesale partnerships and full importer support.