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Vietnamese Coffee Brands You Need to Know: From Traditional to Modern
Discover the top Vietnamese coffee brands — from heritage names like Trung Nguyên to modern export-ready options like Mr. Viet. Learn which brands are shaping Vietnam's coffee future.
Vietnam is known globally for its strong, bold coffee — particularly Robusta, which forms the backbone of its coffee culture and export economy. But beyond the beans, a new wave of Vietnamese coffee brands is emerging — blending tradition with innovation to capture the attention of global coffee lovers and importers.
In this article, we explore some of the top Vietnamese coffee brands, from iconic names rooted in heritage to modern, export-ready brands transforming the global perception of Vietnamese coffee.
In this article, we explore some of the top Vietnamese coffee brands, from iconic names rooted in heritage to modern, export-ready brands transforming the global perception of Vietnamese coffee.
Trung Nguyên Legend – The Iconic Pioneer
As one of Vietnam’s most recognized coffee brands, Trung Nguyên Legend introduced many international drinkers to the unique flavor of Vietnamese coffee. Known for its G7 instant coffee line, the brand offers:
- Ground and instant coffee
- Traditional blends and 3-in-1 formats
- Strong domestic presence and wide global reach
Mr. Viet – Bold, Modern, and Already in 20+ countries
One of the fastest-growing Vietnamese coffee brands for international markets, Mr. Viet stands out with:
Discover Mr. Viet
- High-caffeine Robusta sourced from local farmers
- Eye-catching packaging featuring hand-drawn characters
- A product mix that includes ground, instant, and drip coffee
- Strong presence in retail and B2B export markets across 20+ countries
Discover Mr. Viet
Drip bags, ground coffee, instant blends — Mr. Viet delivers authentic Vietnamese taste in modern formats.
Highlands Coffee – The Local Retail Giant
Originally a cafe chain, Highlands Coffee also offers packaged products such as:
- Ground coffee in traditional Vietnamese styles
- Aluminum drip packs
- RTD (ready-to-drink) coffee beverages
King Coffee – A Global Vietnamese Exporter
Founded by a former executive from Trung Nguyên, King Coffee is focused on:
- Exporting ground and instant coffee to markets in the U.S., China, and the Middle East
- Building a premium image around Vietnamese beans
- Participating in global trade shows and partnerships
La Viet Coffee – Specialty Coffee from the Highlands
Based in Da Lat, La Viet is a popular name in the Vietnamese specialty coffee movement, offering:
- Single-origin Arabica beans
- Specialty-grade cold brew and RTD products
- Minimalist branding with modern design
Why It Matters for Importers and Distributors
As global demand grows for origin-driven, bold-flavored coffees, Vietnam’s coffee brands are uniquely positioned to offer:
- Competitive pricing
- Distinctive Robusta profiles
- Retail-ready packaging with cultural storytelling
- A growing mix of organic and specialty-certified options
Final Word
From traditional legends like Trung Nguyên to bold modern names like Mr. Viet, Vietnamese coffee brands are evolving — and they're ready for the global stage. Understanding this diverse brand landscape will help importers, retailers, and distributors choose the right partner to match their audience’s taste and values.