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Vietnamese Coffee Brands: A Guide for Importers and Retailers
Explore Vietnamese coffee brands including Trung Nguyên, MR.VIET and King Coffee, with an overview of products and positioning for importers and retailers.
Vietnamese coffee brands offer different products and market positions. This guide introduces Trung Nguyên Legend, MR.VIET, Highlands Coffee, King Coffee, La Viet and Hello 5 Coffee, with context for importers and retailers comparing an assortment.
Start with the product format and audience you need, then check the current catalogue and terms for the exact offer.
Sourcing coffee for retail or distribution? Tell MR.VIET your country, preferred coffee formats and estimated order quantity to discuss a suitable assortment.
Request MR.VIET wholesale options
Compare the six brands at a glance
For a branded retail range, shortlist products your customers can prepare with the equipment they already use. For a custom-label project, start with the recipe and packaging brief. The profiles below link to each brand’s product information.
Start with the product format and audience you need, then check the current catalogue and terms for the exact offer.
Sourcing coffee for retail or distribution? Tell MR.VIET your country, preferred coffee formats and estimated order quantity to discuss a suitable assortment.
Request MR.VIET wholesale options
Compare the six brands at a glance
- Trung Nguyên Legend: roasted coffee and G7 instant coffee.
- MR.VIET: whole bean, ground, drip, capsule and instant coffee, including Coconut, Salted and Luwak 3-in-1 options.
- Highlands Coffee: ground coffee, 3-in-1 and canned milk coffee.
- King Coffee: instant, roasted ground and whole bean coffee.
- La Viet: whole bean, ground, bagged and ready-to-drink formats.
- Hello 5 Coffee: branded coffee formats and published OEM/ODM services.
For a branded retail range, shortlist products your customers can prepare with the equipment they already use. For a custom-label project, start with the recipe and packaging brief. The profiles below link to each brand’s product information.
Trung Nguyên Legend
Trung Nguyên Legend offers roasted coffee and the G7 instant-coffee range. Its published products include:
- Roasted coffee products
- G7 3-in-1 and 2-in-1 instant mixes
- G7 pure black instant coffee
MR.VIET
MR.VIET combines Vietnamese whole-bean and ground coffee with convenient instant, drip-bag and capsule formats. Its range gives a buyer more than one way to introduce Vietnamese coffee:
For retail selection, sample a familiar format alongside a flavour-led option and compare preparation, sweetness, aroma and shelf presentation with your intended customers. Record the exact pack and ingredient label with the sample. The wholesale checklist explains how to turn the shortlist into comparable product and order questions.
Build a shortlist for your market. Choose the formats and flavours you want to compare, then send your destination, sales channel and expected quantity. Ask for current product specifications, pack information, sample options and a quotation.
Request MR.VIET product and sample options
Browse the MR.VIET coffee range before sending your shortlist.
- Flavour-led instant coffee: Coconut Coffee, Salted Instant Coffee and Luwak 3-in-1 sit alongside Black Coffee, Coffee 2-in-1, Coffee 3-in-1 and Coffee 4-in-1.
- Capsules: Arabica, Good Morning Vietnam and Ca Phe Da Lat come in 10-capsule boxes. Use the capsule guide to match the coffee with the intended machine.
- Drip bags: the catalogue lists Arabica, Good Morning Vietnam, Chon, Dalat and Hazelnut in boxes of 10 bags × 10 g.
For retail selection, sample a familiar format alongside a flavour-led option and compare preparation, sweetness, aroma and shelf presentation with your intended customers. Record the exact pack and ingredient label with the sample. The wholesale checklist explains how to turn the shortlist into comparable product and order questions.
Build a shortlist for your market. Choose the formats and flavours you want to compare, then send your destination, sales channel and expected quantity. Ask for current product specifications, pack information, sample options and a quotation.
Request MR.VIET product and sample options
Browse the MR.VIET coffee range before sending your shortlist.
Drip bags, ground coffee, instant blends — MR.VIET delivers authentic Vietnamese taste in modern formats.
Highlands Coffee
Highlands Coffee publishes a packaged-coffee range that includes:
- Ground coffees such as Traditional, Moka and Culi
- 3-in-1 instant coffee
- Canned milk coffee in a 235 ml format
King Coffee
King Coffee is a brand launched by Trung Nguyen International in 2016. Its published range includes:
- Instant coffee, including 3-in-1, 2-in-1 and pure black formats
- Roasted ground coffee
- Whole bean coffee
La Viet Coffee
La Viet publishes several coffee formats for home and professional use:
- Arabica whole bean and ground coffee
- Drip and steeped bags, and instant coffee
- Bottled ready-to-drink coffee, including milk coffee and cold brew
Hello 5 Coffee
Hello 5 Coffee publishes coffee products and services for retail and B2B buyers:
Review the Hello 5 Coffee product and service information before comparing a branded assortment with a custom project.
- Products: whole bean and ground coffee, instant coffee, drip bags and gift sets.
- Services: its official site offers OEM/ODM and private-label projects.
- Project checks: agree the recipe, packaging, production responsibilities and quotation for the exact order.
Review the Hello 5 Coffee product and service information before comparing a branded assortment with a custom project.
Why It Matters for Importers and Distributors
Compare the exact products for the way your customers will use them:
- Format and preparation: match whole bean or ground coffee to the intended brewing method; compare instant and drip formats by their preparation instructions, and identify the machine system for capsules.
- Ingredients and packaging: record the ingredient list, retail pack size, packs per carton and remaining shelf life for each offer.
- Samples: prepare each sample as instructed and record the product reference, dose, water quantity and result, so a later order can be compared with the accepted sample and specification.
- Supplier and terms: identify the contracting seller, distribution territory and quoted order conditions. For a custom project, agree the recipe, packaging and production responsibilities separately.
Final Word
Use these brand profiles to shortlist products for your market, then request samples and an offer for the exact assortment.
Make the sample request easy to answer. Include your country, sales channel, selected flavours and formats, preferred retail packs and estimated first-order quantity. Ask for sample options, the current product specification, retail packs per case and a quotation that states its price unit and delivery term.
For example: “We are comparing Coconut and Salted instant coffee for our grocery range. Please send the available retail-box specifications, sample options and a quote for the quantities in our brief.”
Send your MR.VIET product shortlist
Shortlisting several brands? Use the coffee wholesale RFQ worksheet to request the same information from each supplier.
Make the sample request easy to answer. Include your country, sales channel, selected flavours and formats, preferred retail packs and estimated first-order quantity. Ask for sample options, the current product specification, retail packs per case and a quotation that states its price unit and delivery term.
For example: “We are comparing Coconut and Salted instant coffee for our grocery range. Please send the available retail-box specifications, sample options and a quote for the quantities in our brief.”
Send your MR.VIET product shortlist
Shortlisting several brands? Use the coffee wholesale RFQ worksheet to request the same information from each supplier.