The UAE still relies heavily on food imports, with around 80 to 90% of its food needs coming from abroad, according to the Ministry of Economy. Thanks to its wealthy and multicultural population, there's a strong appetite not just for everyday staples, but also for premium and specialty foods from around the world. Cities like Dubai and Abu Dhabi have evolved into major distribution hubs for the wider Middle East and Africa.

So, what's behind this huge demand?

• A fast-growing population and a booming tourism sector
• Harsh climate conditions that limit local farming
• A large expat population eager for a diverse range of international cuisines
• High-profile developments, like the Dubai Expo, fueling demand for top-tier and niche food products

The UAE government enforces strict food regulations to protect public health and ensure top-quality standards. Oversight primarily comes from the Ministry of Climate Change and Environment (MOCCAE), working alongside Dubai Municipality and the Abu Dhabi Agriculture & Food Safety Authority (ADAFSA).

Here are some key points about how the system works:

1. Food Registration (FIRS)

Before any food item - whether packaged or in bulk - enters the UAE, it has to be registered through the Food Import and Re-export System (FIRS). This is an online portal that centralizes the approval process. While it streamlines things overall, accurate and complete documentation is essential to avoid issues.

2. Labeling Requirements

The UAE has detailed rules when it comes to food labels. Products must clearly display:

• The brand and product name in both Arabic and English
• Country of origin
• Production and expiration dates in an easy-to-read format
• A full list of ingredients and allergens
• Nutritional facts
• Storage and preparation guidelines

Incorrect or incomplete labeling can result in customs delays or even outright rejection of the shipment.

3. Halal Certification

All meat and poultry products must be certified Halal by a body that’s recognized by MOCCAE. Beyond the certification, ingredients must also comply with Islamic dietary standards.

4. Food Safety Checks

Imported food is routinely inspected at the border. Health authorities may take samples to test for chemical or microbiological contamination. Products like fresh produce, seafood, dairy, and meat usually receive extra attention during these checks.

5. Banned or Restricted Items

Certain products - like pork, alcohol, poppy seeds, or foods with specific banned additives or colorants - are either restricted or outright prohibited. It's always best to consult with the local authorities for the most up-to-date list before attempting to import such items.

Although the system is built for efficiency, smooth import operations in the UAE depend heavily on accurate documentation and solid coordination. Here’s how the process typically unfolds:

1. Company Registration

Your business must be officially registered in the UAE - whether on the mainland, in a free zone, or offshore - and you’ll need a valid trade license that includes food import as an approved activity.

2. Product Registration (FIRS)

Next, each product must be registered through the Food Import and Re-export System (FIRS). You’ll need to upload product details, label artwork, and all relevant certifications. Authorities may ask for revisions, so make sure everything is accurate to avoid back-and-forth delays.

3. Pre-Shipment Paperwork

Before shipping, you’ll need to prepare and gather the following original documents:

• Commercial invoice
• Certificate of origin
• Health certificate issued by the exporting country
• Halal certificate (if applicable)
• Packing list
• Bill of lading or airway bill

4. Arrival at UAE Ports

Once the shipment reaches UAE territory, you must submit the details through FIRS for customs clearance. Inspections are common - customs may take samples for lab testing to check compliance with health and safety standards.

5. Final Clearance and Distribution

After inspections and paperwork checks are completed, your goods will be released for distribution or sale in the market.

What is in demand? The UAE’s diverse and dynamic food scene is driving strong demand across a wide range of product categories. Here are some of the fastest-growing and highest-volume items:

• Grains - Staples like rice, wheat, and flour continue to see steady demand.
• Dairy Products - Items such as milk powder, cheese, and butter are always in demand, especially in bulk formats.
• Meat & Poultry - Halal-certified products, both fresh and frozen, are essential to meet local dietary requirements.
• Seafood - From fresh fish to canned tuna, seafood is a key part of the regional diet.
• Fresh Fruits and Vegetables - Year-round demand for quality produce is high, given limited local farming capacity.
• Confectionery & Snacks - Chocolates, chips, and packaged treats are popular across all age groups.
• Health & Organic Foods - With growing health awareness, demand for clean-label, organic, and functional foods is on the rise.
• Condiments and Sauces - Products that add flavor - like hot sauces, marinades, and international seasonings - are seeing increased shelf space.
• Coffee and tea - A booming café culture and at-home consumption are fueling interest in premium retail-ready brands. (Check out our deep dive: Top Coffee Supply Companies: A Global Overview for Importers of Retail-Ready Brands.)
• Ethnic foods - The UAE’s expat communities (South Asian, Filipino, Arab, Western) are driving strong demand for authentic, familiar food products from home.

1. Health, Wellness & Organic Products: Consumers in the UAE are becoming more health-conscious, and it’s showing up in what they buy. Gluten-free, vegan, and organic products are seeing faster-than-average growth. There's strong interest in clean-label foods and sustainable sourcing. (For more on this trend, check out our feature: The Best Organic Coffee Brands: Sustainable and High-Quality Options.)

2. E-commerce and Food Delivery: Since the pandemic, online grocery shopping and food delivery have taken off. This shift is fueling demand for packaged, ready-to-eat, or easy-to-prepare food items that suit a busy lifestyle.

3. Premium/Luxury and Specialty Products: The UAE’s upscale hospitality industry - especially hotels and fine dining establishments - continues to drive demand for high-end products like gourmet cheeses, premium cuts of meat, luxury seafood, artisanal sweets, and specialty beverages.

4. Diversified Sourcing: With ongoing global supply chain disruptions and shifting geopolitical landscapes, the UAE is increasingly open to diversifying its trade relationships. New sourcing countries and alternative suppliers are being actively explored to ensure consistent supply and better pricing.

Bringing food into the UAE presents exciting opportunities - but only for businesses prepared to meet the country’s strict standards for safety, labeling, and certification. Success here hinges on preparation, full compliance, and working with trusted local partners. With a national focus on food security, innovation, and aligning with global best practices, the UAE offers real potential for long-term growth - if you’re ready to play by the rules.

If you’re exploring new products for the region, MR.VIET offers export-ready Vietnamese coffee, chocolate, and tropical snacks with all required documentation and global compliance standards. We already work with Middle East buyers and understand what it takes to succeed in the region.